The real money gaming landscape in Brazil is constantly evolving, presenting both challenges and opportunities for industry stakeholders. In an effort to shed light on this dynamic market, ENV Media conducted comprehensive research to uncover player profiles and preferences.
Insights derived from this study provide valuable guidance for both industry stakeholders and policymakers in optimizing the market and providing superior gambling products and services.
Motivations behind the game
When it comes to online gambling, several factors influence players' decisions to actually gamble online:
- Availability of disposable income (48% of players)
- Thrill and excitement of games (40% of players)
- Quality of online games (31% of players)
- Recommendations from friends or relatives (25% of players)
- Market regulation (24% of players)
Interestingly, factors such as game accessibility, marketing efforts, and industry fairness have limited impact on player decisions, with around 1 in 5 players finding them influential. This indicates that most real money players are driven by their own desire to gamble, regardless of external factors. These findings underscore the importance of establishing a fully regulated and transparent market to maximize public benefits and ensure player protection.
In terms of gender representation, our research challenges previous industry studies that suggested male dominance in the Brazilian gaming market. Surprisingly, female gamers make up 49% of the total male players. In sports betting, however, men still maintain a higher engagement rate compared to women. It is worth mentioning that the age group with the highest level of activity is from 25 to 34 years old, followed by younger men (18 to 24) and older women (35 to 44).
Alternative studies corroborate our findings, indicating that women constitute the majority of players in Brazil, especially in the mobile gaming market, where they hold a dominant share. Furthermore, these studies suggest that the majority of players are also of black or multiracial origin, although we cannot verify their validity for real money games only.
Brazilian gaming market size
The Brazilian gambling market presents impressive numbers, with players spending around BRL 50 billion (~ USD 10 billion) annually in off-shore online casinos. It is also stated by sevenjackpots.com that Brazil loses BRL 3 billion in social contributions and unpaid taxes annually by not allowing online casinos to operate within the country. State lotteries alone generated estimated revenues of R$18.1 billion (almost US$4 billion) in 2021. With over 100 million players, Brazil is the 5th largest gambling market in the world.
Established channels including land-based venues, online platforms (mainly offshore) and illegal gambling outlets all contribute to this growth. The expanding middle class and the country's passion for gaming are key drivers of the industry's success.
Player preferences and game options
Lottery games, including scratch cards, bingo, and sweepstakes, dominate the Brazilian gambling market, with over 58% of adults surveyed participating in some form of lottery. Sports betting follows closely behind, with approximately a third of players expressing an interest in this booming segment. Furthermore, 17% of players admit to participating in the unlicensed gray market “ jogo do bicho ” games, a long-standing Brazilian tradition.
Casino games such as slots, card games, and classic table games like roulette also attract a considerable share of players' preferences. Respondents indicated a wide selection of other game genres, including lottery variants, crash games, and non-paying casual games such as “candy crush”.
The multiplicity index, which reflects the net score of all active player shares, suggests that players have more than one favorite game category on average, indicating a diverse range of game preferences.
Brazilian Online Casino Players Revealed – Key Findings and Recommendations
Brazil's real money gaming market boasts a diverse player base, driven by a variety of motivations and preferences. The market potential remains significant, attracting players from different age groups, genders, and socioeconomic levels. As the market continues to evolve, industry stakeholders and regulators must collaborate to establish a safe and transparent gaming environment, ensuring responsible gaming practices and maximizing public benefits.
By understanding the unique characteristics and preferences of Brazilian real money players, stakeholders can address their needs and foster a thriving gaming industry in the country.
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